PORTFOLIO
Back to HomeIdeas, made tangible.
Explore practical examples of AI automation, connected CRMs, customer journeys, and AI-assisted creative direction.
Concept projects and interactive demos. Not client case studies.
- 15 years in video production
- Experience with high-end brands
- Calgary business network
03 Funnel Building
From First Visit to Consultation Request
Concept Project · Interactive Demo
View Example
04 AI Video & Creative Projects
A Product Story in 15 Seconds
Concept Project · Storyboard Concept / Experimental Work
View Example01 / AI Business Automation
Back to overviewConcept Project · Interactive Demo
Smart Inquiry Routing
A service business sorts inquiries, routes responsibility and prepares a reply for human approval.
Concept cover only. Text and metrics in the artwork are illustrative.
Problem
Inquiries arrive with different needs and unclear ownership.
Approach
Map intent to preset routing rules, prepare sample records and keep a human review gate. Uncertain cases would go to manual review in production.
What’s included
- Intake map
- Routing rules
- Notification design
- Review step
What to measure
Proposed measurements—not claimed results.
- Time to first review
- Unassigned inquiries
- Manual handoffs
Inquiry routing
Simulated routing using preset examples. No AI service is connected.
- 01Inquiry received
- 02Category selected
- 03CRM record prepared
- 04Owner/task assigned
- 05Reply draft
- 06Human review
Preset example ready.
02 / CRM Integration
Back to overviewConcept Project · Interactive Demo
One Connected Customer Pipeline
Bring sample lead sources into one clear pipeline with consistent fields and ownership.
Concept cover only. Text and metrics in the artwork are illustrative.
Problem
Scattered information makes the next action difficult to see.
Approach
Define a shared field map and a small, actionable pipeline before connecting real systems.
What’s included
- Field mapping
- Stage design
- Assignment rules
- Duplicate-review approach
What to measure
Proposed measurements—not claimed results.
- Incomplete records
- Duplicate rate
- Stage aging
- Follow-up completion
Customer pipeline
Sample data. No CRM connected.
New
Contacted
Qualified
Follow-up
—
Demo Lead A · New
lead-a@example.com · Sales coordinator
Interested in workflow mapping.
Source → CRM field mapping
- full_name
- → name
- enquiry
- → notes
- source
- → lead_source
Sample pipeline ready.
03 / Funnel Building
Back to overviewConcept Project · Interactive Demo
From First Visit to Consultation Request
A simple customer journey connects a clear message, service choice, request preview and proposed follow-up.
Concept cover only. Text and metrics in the artwork are illustrative.
Problem
A visitor can lose direction between discovering a service and making an inquiry.
Approach
Give each step one purpose and make the handoff explicit without implying availability or delivery.
What’s included
- Message hierarchy
- Landing page
- Form/booking handoff design
- Follow-up logic
What to measure
Proposed measurements—not claimed results.
- Step completion
- Drop-off
- Request quality
Customer journey
Synthetic visitor journey. No request or booking service connected.
- 1Landing page
- 2Service selection
- 3Request preview
- 4Follow-up plan
Make your next workflow simpler
A clear path from an idea to a conversation.
04 / AI Video & Creative Projects
Back to overviewConcept Project · Storyboard Concept / Experimental Work
A Product Story in 15 Seconds
A fictional, unbranded premium black watch campaign, explored as a four-shot storyboard—not an endorsement or finished film.
Concept cover only. Text and metrics in the artwork are illustrative. Not actual watch footage.
Problem
A short campaign needs a coherent visual story before production begins.
Approach
Plan the narrative, camera language and proposed generation prompts before creating or editing footage.
What’s included
- Concept
- Script
- Shot list
- Generation prompts
- Edit plan
- Planned 16:9 / 9:16 formats
What to measure
Proposed measurements—not claimed results.
- Message clarity
- Shot continuity
- Format suitability
Four-shot storyboard
Storyboard only. Finished video not produced.
0–3s · The reveal
- Scene
- Macro silhouette on black, a fine gold reflection.
- On-screen text
- A new perspective.
- Camera direction
- Slow push-in.
- Proposed generation prompt
- Unbranded premium black watch, macro silhouette against black, fine champagne-gold reflection, controlled studio light, slow push-in.
EXPERIENCE & FAQ
Back to overviewExperience. Approach. Answers.
I bring my video production background and Calgary business perspective to practical systems and creative storytelling.
- 15 years in video production
- Experience with high-end brands
- Calgary business network
What experience do you bring to video production?
I have 15 years of experience in video production, including work with high-end brands. I bring that background to the visual direction and storytelling of my AI-assisted creative work.
What is your connection to Calgary’s business community?
I’m based in Calgary, where I’ve developed a network of local businesses with a strong digital presence. That hands-on business perspective informs how I approach digital systems, visibility, and customer journeys.
What can you help my business with?
My focus is AI business automation, CRM integration, funnel building, and AI-assisted video creation. We can start with a specific workflow, customer journey, or creative brief and define the right scope around it.
Are these completed client projects?
The examples currently shown here are concept projects and interactive demonstrations. They illustrate possible approaches and are not presented as completed client case studies. The video example is a storyboard concept, not a finished production.
How do we start a conversation?
Tell me about your business, what you want to improve, and the service you’re interested in. You can call me at 403-397-9881 or visit the Contact section. The website form is currently a preview and does not send messages.